Why do Plus Size Clothing Brands have Poor Fit and Fabric Quality?

• Apr 29, 2025

We believe that each body type is distinct and appropriate. As a plus-size apparel brand, we are driven to completely overhaul the plus-size apparel industry. Even though over 12% of Indian men wear plus-size clothing, the companies continue to base its standards on smaller sizes. Although plus size men have difficulty finding fits that are true to their size, plus size apparel is no more a passing trend but rather a major industry. "What is the actual problem?" is the question that therefore emerges.

Actually, most of the plus-size clothing brand that is on the market is inappropriate. The pattern is often scaled up from its usual size or created with less expensive fabric to save costs. The majority of plus-size men have similar experiences with clothing that doesn't fit, fabric that does not perform well after one wear, and uneven size.

Why is plus-size clothing a problem? Here is a thorough examination of the causes of this issue:

1. The design lacks representation: The main reason why plus size clothing fits poorly is a lack of representation throughout the design phase. Originally centred on a tiny scale, the clothes are enlarged for larger proportions. This approach, which we call "grading up," ignores the multiple body shapes and proportions that plus size men possess. Simply increasing the smaller pattern does not fix the fit issues, such as where the curves lie, how the cloth fits, or how specific parts effect the profile. This is the main reason why plus size clothes doesn't fit well and doesn't flatter, regardless of the fabric.

2. Cost – Cutting Measures: Several plus size brands continue to view plus size men's fashion as a niche market rather than a growth potential, despite the industry's recent explosive expansion. These are not seen as the primary brand identity and are therefore given fewer expenditures, even if the average clothing size in many nations has moved towards the plus size range. Because of all of these factors, manufacturers may decide to use less expensive materials and easier methods in order to cut costs. Furthermore, in order to guarantee a good fit, plus size clothing needs additional fabric and precise tailoring, which raises production costs. Businesses typically sacrifice fabric quality in order to preserve their profit margin. This has a direct effect on the clothing's fit, feel, and durability.

3. Cheap Fabric Is Used by Mainstream Brands: It is common for mainstream brands to claim that they cannot produce the same clothing in larger sizes and charge the same price for it. Many businesses choose to utilize less expensive alternatives to their usual fabric because plus-size clothing has higher fabric expenses. This is not the right way of thinking. Have you ever bought an item of clothing whose zipper broke or whose fabric tore after only one wear? Most well-known plus-size clothing is made with inferior materials and craftsmanship. You shouldn't limit yourself to using inferior, inexpensive materials.

4. Limited Expertise and Industry Standard: Industry guidelines regarding Plus Size are lacking. While plus size sizes vary greatly between brands, straight size apparel trend frequently adheres to specified proportions. The absence of funding for plus-size body research and development is the cause of this discrepancy. Models and straight-size mannequins are still used in the majority of fashion schools' design programs. This merely indicates that designers lack the necessary training to comprehend the subtleties of larger body types. The majority of businesses lack the necessary resources to create well-fitting plus size men's apparel due to a lack of real-world application or research on the various body shapes of guys.

5. Misconception about the market and stigma: The industry has historically prioritized thinness and been impacted by cultural beauty standards. This prejudice affects how a brand perceives its clientele. Many businesses make the mistake of assuming that plus size customers are less concerned with quality or style, which results in fewer stylish selections and more basic, generic designs in this market. The idea that the plus size market is unprofitable is another pervasive fallacy. In actuality, there is a sizable market for fashionable, well-made plus size apparel.

Which Features Are Crucial for Plus-Size Apparel?

Plus-sized clothing should be well-made, thoughtfully designed, and proportioned. The plus-size clothing should be stylish and durable. The fashion industry can be revolutionized by the brands working together. Every stage of the plus-size men's design process needs to be carefully considered by plus-size clothing producers. Everyone is entitled to feel beautiful and confident in their attire. Invest in plus-size clothing with superior fabrics and craftsmanship that is made for plus-size guys. You deserve to feel and look beautiful.

What distinguishes John Pride from other brands?

John Pride has come to make the necessary adjustment. Our objective is to prioritize style and quality in order to create the most inclusive plus-size clothing brand. Addressing the problems in the plus-size clothing market is our aim. John Pride offers both price and quality. We use premium fabric, so you may get some of the best and most sought-after materials without having to pay exorbitant prices. The designers of our clothes are aware of this and cater to plus-sized guys. We understand all the nuances of plus-size apparel. The clothing, which fits curvy body forms, is made by our team. Each piece is thoughtfully designed to ensure comfort, confidence, and style for every occasion. With John Pride, plus-size fashion finally meets true craftsmanship and contemporary flair.

In conclusion

Because of a combination of industry bias, a lack of technical design competence, profit-driven shortcuts, and a failure to understand the genuine demands and worth of plus-size consumers, plus-size clothing is frequently produced from cheaper materials and has poor fitting. Even though there has been significant progress, particularly with the growth of body positivity and consumer activism, the industry still has a long way to go until all body types are treated equally and with respect. Only when companies make investments in inclusive marketing, improved design education, and significant consumer interaction in the plus-size sector will there be real change.